Open House Punch

1 small can (6 oz.) frozen orange juice concentrate
6 oz. fresh lemon juice
2 small cans (total 12 oz.) frozen lemonade concentrate.
2 1/4 qts. (72 oz.) pre-chilled 7 UP
2 1/2 cups (20 oz.) blended Whiskey
Mix in punch bowl. Add 7 UP last. Add drops of red food coloring as desired (optional). Add ice cubes or lumps of ice. Garnish fresh fruit.